Everybody must have wanted to see what all the fuss was about after the Duchess of Alba went to see it…
Even though it only premiered on 425 screens last night, Mission: Impossible - Ghost Protocol brought in an impressive $1.1 million for midnight showings…thanks largely to the new Dark Knight Rises preview.
Here's what a Paramount executive had to say about it:
"This is a great start. It’s a pretty compelling package given how strong early sales were for midnight shows, IMAX asked to open Thursday evening to get the word of mouth started."Congratulations to the entire Ghost Protocol team! We have a feeling they'll make a WHOLE LOT more money…especially since the reviews have been GREAT so
"Since the plan was getting people to see the film early, we gladly said OK."